In an action which could show we’ve attained maximum Millennial, Vice is debuting a fresh Snapchat online dating tv show sponsored by Match and managed by Action Bronson. Take a moment so that dozens of buzzy words and brands set-in.
The regular, 8-episode show is named Hungry Hearts and features partners happening times that are designed by Bronson themselves. Over the course of the mini-series, the chef-turned-rapper will flex his matchmaker muscles while he curates times, provides play-by-play commentary on each getaway, and predicts whether or not the potential lovebirds gets to a moment time.
Hungry Hearts is certainly not Bronson’s first tv series for Vice. His indulgent web show for Munchies – F*ck, That’s healthy – is actually a bonafide hit that gone to live in Viceland and also be printing a cookbook according to recipes through the tv series. It ought to appear as not surprising to followers that his times for Hungry minds might function a great amount of delicious consumes.
The fresh collection premiered entirely on Vice’s Snapchat Discover station on Wednesday, August 30. The mass media organization expressed exhilaration during the chance to participate in this brand-new structure Snapchat is offering to editors and creators.
“Vice and Snap had a fantastic long-term partnership,” said Sterling Proffer, svp and mind of company approach and development for Vice news. “we have been a Discover companion from day one, and unveiling this tv series is actually another method we have been exploring new, innovative platforms collectively.”
“the current fans on Snapchat, and almost everywhere else for example, love Action Bronson,” Proffer persisted. “Making this tv series ended up being a powerful way to increase the reach on system and bring even more people to the fold. All of us appreciated the process generate anything unique for your concerts program.”
Fit has also conveyed passion for the forward-thinking content creation collaboration.
“The Hungry Hearts material is so strongly related to that which we do at fit,” stated Ayesha Gilarde, fit’s CMO, “so it was a natural complement the brand are a part of this tv show in order to connect with singles.”
The most important event stars prospective couple Dean and Olivia, whom struck right up a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), to get knowledgeable about one another over sammies from D’Angelo’s Sausage Truck. Check out a unique video right here, courtesy of Billboard. Snapchat consumers can donate to the show in the application.
As for whether this brand new structure be successful making use of desired Millennial market, the team behind Hungry Hearts has actually large hopes.
“Seeing first dates is fun,” stated Proffer, “and viewing everything with Action is actually humorous. Add some food inside combine, and also you stop any cause to not watch the tv show.”